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Data Science Lab (DSL) is a leading data & AI consultancy organization. They deliver data solutions with purpose. Their motto is: “If you don’t know what you’re solving, data alone won’t give you the answer.” When you have a goal, you have something to work toward. That’s what they do — with custom solutions that help their clients get where they want to go. In other words: forward.
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Background: Why DSL Chose a Custom Website

In today’s dynamic digital world, a strong online presence is essential for companies looking to grow and innovate. For Data Science Lab (DSL), this meant developing an entirely new website that reflects the organization and clearly conveys the impact of data and AI solutions.

Challenge: A Scalable and Innovative Custom Website

Data Science Lab (DSL) was undergoing a major repositioning, with their brand identity fully revamped in collaboration with Dentsu Creative.

The goal was to translate the new brand strategy and identity into a dynamic, inspiring, interactive website that highlights DSL’s technological expertise in the field of data & AI solutions.

The website needed to be visually appealing, include subtle micro-animations based on user behavior, and feature a unique AI-driven contact module to engage visitors. Additionally, the site needed to be easily manageable by the DSL team themselves.

Solution: A Future-Proof Custom Website for DSL

We created a custom, multilingual website that not only reflects DSL’s new branding but also centers around user interaction. The design was built around a complete design system, focusing on smooth user experiences through the use of subtle animations and innovative features like an OpenAI-based contact form. The site was developed with a user-friendly CMS to allow DSL to independently update content and add new material.

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DSL’s new branding was seamlessly integrated into the new website. We implemented color schemes, typography, and visual elements that reinforce DSL’s brand identity. The logo plays a central role in the site’s visual identity, ensuring a consistent and recognizable brand experience across all pages.

Sitemap UX - Website op maat - DSL - Your Tech Club
Design System - Website op maat - DSL - Your Tech Club
UI Design - Website op maat - DSL - Your Tech Club

Our collaboration with DSL resulted in a state-of-the-art website that not only strengthens their brand but also significantly improves the user experience. At Your Tech Club, we’re proud of this project and look forward to future collaborations where we can continue using our expertise to help businesses grow in the digital world.

Increased User Engagement
Thanks to interactive animations and the AI-powered contact form, the average time visitors spent on the website increased significantly, boosting brand engagement.

Improved International Visibility
The multilingual support expanded DSL’s reach, enabling them to better serve customers in the Netherlands and beyond, and grow their international presence.

Efficient Content Management
With the user-friendly CMS, DSL can quickly and independently update content like blog posts and job listings, resulting in a more flexible and efficient content strategy.

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"A web partner who truly thinks along with you. A pleasant collaboration with a team that understands what a strong brand needs. From creative ideas to smart solutions—always one step ahead. We wanted a tech look: sleek, no frills, but dynamic with animations and our own LLM. They delivered it perfectly. A website is never really finished, so we keep optimizing.

We are very positive about the collaboration and highly recommend Your Tech Club. They combine craftsmanship with a personal approach, which makes the experience truly enjoyable.”

SuzanneHead of Brand, Data Science Lab

Your Tech Club developed an interactive website for DSL, with advanced animations, an AI-powered contact form, and a user-friendly CMS. Thanks to multilingual support and modules for blogs and vacancies, DSL can manage their digital content flexibly and strengthen their international visibility.

For motion design and animations, we integrated GSAP (GreenSock Animation Platform). This technology provides smooth and attractive animations that enhance the user experience and give the website a modern look.

Benefit:
The smooth animations improve user experience by adding interactive and visually engaging elements. This keeps visitors’ attention longer, makes the website more dynamic, and strengthens DSL’s brand experience.

One of the most innovative aspects of the project was the integration of OpenAI’s ChatGPT in the contact form. Visitors can input their goals, and the Language Learning Model evaluates the question and provides appropriate responses. This increases visitor interaction and engagement, and creates a strong first impression.

Benefit:
The AI-powered form makes interaction with the website more personal and relevant to the user. It offers customers immediate valuable information, increasing the likelihood of conversion and showcasing DSL’s expertise in data and AI in an impressive way.

Website op maat - DSL - Your Tech Club
Website op maat - DSL - Your Tech Club

The website is available in both Dutch and English, so DSL can optimally serve its international clients. We ensured the multilingual functionality is easy to manage within the CMS, allowing DSL to publish new content in both languages with minimal effort.

Benefit:
Multilingual support enables DSL to reach a broader audience and increase their international visibility. This makes it easier to serve clients in different markets and promote their services globally.

A standard website doesn’t always offer the flexibility and functionality a company like DSL needs. By developing a custom website, we can tailor the technology, branding, and user experience to the company’s unique needs. This results in a platform that not only looks professional but also directly contributes to business goals.

Have any questions? Ask us!

Why choose a custom website instead of a template?

A custom website offers full flexibility and is completely tailored to your branding, goals, and features. Templates are often limited and less scalable.

How does a custom website contribute to better conversions?

With strategic UX/UI designs, optimized user flows, and smart calls to action, the likelihood of conversions is significantly increased.

How long does it take to develop a custom website?

That depends on the complexity, but on average a project takes between 8 and 12 weeks from concept to launch.

Can I manage content myself on a custom website?

Yes! We build our websites with a user-friendly CMS, so you can easily edit texts, images, and pages without technical knowledge.

How much does a custom website cost?

The cost varies depending on the desired features and complexity. Contact us for a free custom quote.

UI/UX Design    Web Development    Mobile Development    Data & AI    Team Expansion    Frontend Developers    Backend Developers

Looking for a Custom Website?

Do you want a custom website that perfectly aligns with your brand and growth strategy? Contact Your Tech Club and discover what we can do for your business.

  • No-obligation expertise
  • Tailor-made solutions
  • A quote within 1–2 working days
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Joey van Vliet
Managing Director