Bar le Duc: An interactive digital brand experience

Client

Bar le Duc

Deliverables

UI/UX Design
Website Development

Techstack

Figma
WordPress
GSAP
HTML / CSS
PHP
Hotjar
Google Tag Manager

Bar le Duc: a 3D experience

Challenge
Bar le Duc, a renowned drinking water brand, faced a challenge: Their existing website did not reflect the energy and innovation of their recent marketing campaigns. With a rapidly evolving market and the need for a more modern and dynamic online presence, the demand was for a website that was both easy to manage by the marketing team and provided a fresh, interactive customer experience.

Solution
Yourtechclub responded with a fully customized, interactive 3D website that takes Bar le Duc’s brand experience to the next level. By implementing advanced web technologies and an intuitive user interface, we created a digital environment that embodies the purity and natural essence of the brand.

Background

Working with Crocodile Agency for campaign and content creation, we achieved a synergy that took Bar le Duc’s online presence to the next level.

Design

The design focuses on interactivity using 3D animations that transform a visit to the website into an immersive experience. The website invites visitors to explore, learn and connect with the brand in a whole new way.

Bar le Duc Blue

#009DE0

Blue shade

#F2FAFD

White

#fffff

Development

The development included the integration of a win action algorithm that drives daily engagement, and makes it easier for the Bar le Duc team to manage and update content, giving them complete control over their digital presence.

Innovative marketing tool

For Bar le Duc, Your Tech Club developed an advanced lottery system intended as a powerful marketing tool to promote customer loyalty. This system allows consumers to participate in winning contests in an interactive and engaging way.

User process of the win campaign

The functionality begins when a consumer buys a bottle of Bar le Duc and scans the QR code on the bottle. This code links directly to a special win action page where consumers can enter a unique code located under the cap. After entering their information and the unique code, the consumer chooses one of the many prizes available and immediately sees if a prize has been won.

Real-time Data Dashboard

Behind the scenes, Your Tech Club has developed a comprehensive dashboard that provides Bar le Duc with real-time visibility into participation data. This dashboard shows valuable information such as the number of participants, frequency of products purchased, and detailed statistics of the wins. This data is crucial for Bar le Duc to refine their marketing strategies and measure the effectiveness of promotions.

Result

Bar le Duc’s new website is a great example of how traditional brands can transform their online identity. With this new site, Bar le Duc now boasts a platform that is not only visually appealing, but also ready for the future of e-commerce and digital marketing.

“This project perfectly illustrates how technical expertise and creative design can come together to revitalize a brand.”

UI/UX Design Web Development Mobile Development Data & AI Team augmentation Frontend Developers Backend Developers

A quick introduction?

A personal interview is the first step to a successful collaboration. Whether you have questions, want to discuss a project or are just curious about our approach, we are ready to meet with you.