From Amsterdam Data Collective to ADC: A strategic design journey

Client

Amsterdam Data Collective

Deliverables

Branding
UI/UX Design
Design System Manager
Website Development

Techstack

Figma
WordPress
HTML / CSS
Hubspot
Google

ADC – A brand and website transformation

Challenge
In an ever-changing digital landscape, Amsterdam Data Collective (ADC), known for its impressive client portfolio with names like ABN Amro, Knab, De Volksbank, and Too Good To Go, faces the challenge of revamping its brand and online presence. The need to evolve and keep pace with their growing service offerings and dynamic market requirements became increasingly apparent.

Solution
Yourtechclub took on the challenge of overseeing a major rebranding to ADC and designing and developing a new website. The project focused on making the new website seamless with ADC’s updated proposition and services, preserving the essence of the brand while preparing for future growth.

Background

The collaboration began with in-depth discussions with ADC’s CEO and marketing department. These dialogues provided essential insights into ADC’s core values, goals and vision, laying a solid foundation for the rebranding and web development process.

Design

Guided by the insights gained, Yourtechclub developed a comprehensive Design System that not only formed the basis for the new website but was also flexible enough to be applied in social media content. This ensured consistency and recognizability in all of ADC’s communications, while giving the brand a modern and attractive look.

Midnight

#3D4D55

Copper

#AF6F41

Charcoal

#44463E

Development

For ADC, Your Tech Club developed a fully customized WordPress website. This approach offered ADC a high level of flexibility and control, essential for the dynamic management of their online content. By implementing an intuitive backend, it enabled the ADC team to easily make changes and keep the site current.

Landing page templates

An important part of the development was the creation of a series of landing page templates that allowed ADC to quickly launch new pages. These templates are designed to ensure consistency in brand experience while being sufficiently customizable to meet specific campaign requirements. The system is designed to be user-friendly, so that even team members with no technical background can effectively set up and manage new campaigns.

Content management simplified

ADC’s new website is equipped with a streamlined content management system (CMS) that allows the team to effortlessly add new blog entries, edit pages and update content without developer intervention. This increases operational efficiency and enables ADC to respond quickly to market changes and new insights.

Result

The result of this collaboration is a refreshing new brand and a state-of-the-art website that perfectly reflects the essence of ADC. ADC’s new online presence exudes professionalism and modernity, attracts the right audience and facilitates a seamless user experience. This transformation not only increased ADC’s visibility and attractiveness, but also strengthened their position as a leading player in the data services market.

“A state-of-the-art website that perfectly reflects the essence of ADC”

UI/UX Design Web Development Mobile Development Data & AI Team augmentation Frontend Developers Backend Developers

A quick introduction?

A personal interview is the first step to a successful collaboration. Whether you have questions, want to discuss a project or are just curious about our approach, we are ready to meet with you.