Template or freelancer: when you're just starting
You've just started, you want to be found and show what you do. The site changes little and doesn't need to talk to other systems. Then a template site or one from a freelancer is the logical choice.
In the Netherlands in 2026 you pay roughly €1,000 to €5,000 for a template site or one built by a freelancer, €5,000 to €15,000 for a professional agency site on a CMS, €15,000 to €50,000 for custom design and build, and €50,000 or more for a website with integrations or a portal. On top of that comes €50 to €500 a month for hosting and maintenance. These are market indications, not our prices.
Four types of website, from a simple site to a website that works as a platform. The higher up the table, the more you do yourself and the less is built for you.
| Type of website | One-off indication | What you get |
|---|---|---|
| Template or freelancer | €1,000 to €5,000 | A site on an existing theme or site builder, or built by a freelancer. A handful of pages, little custom design, and you supply the copy and images. |
| Professional agency site on a CMS | €5,000 to €15,000 | A design in your brand style, a CMS where you manage pages yourself, forms, basic SEO and a handover with explanation. |
| Custom design and build | €15,000 to €50,000 | Your own design and building blocks, built for your site instead of on a theme. Often several languages, agreements on speed and accessibility, and a CMS that fits how your team works. |
| Website as a platform | €50,000 or more | A website that talks to your systems: CRM, ERP or booking system, a customer portal with login, roles and its own data. |
| Hosting and maintenance | €50 to €500 a month | Hosting, updates, security, backups and small changes. The more integrations and traffic, the higher this amount. |
Indicative ranges for the Dutch market in 2026, excluding VAT. These are not prices or quotes from Your Tech Club. What your website costs depends on the factors below and follows from an intake and a quote.
Built for clients including Tata Steel, M&G Investments, Digistore24, Toppers in Concert, Bar-le-Duc and Loogman
A few questions, then a request for an estimate you can check. No obligation.
Two websites with the same number of pages can be far apart in price. These are the nine things that make the difference.
An existing theme in your colours is quick. A design of your own, tested with the people who use the site, takes more time and gives you a site that doesn't look like your competitor's.
It's not the number of pages that counts, but the number of types. A service page, a case, a blog post and a vacancy are four templates, each designed and built.
WordPress, a headless CMS such as Strapi, or a site builder. The choice decides how easily your team creates pages, and what maintenance and licences cost later.
A form that lands in your CRM, vacancies from your ATS, availability from a booking system. Every integration needs building, testing and error handling.
Creating or moving copy, photos and video is often underestimated. Who writes, who takes the photos, and who moves a hundred old pages across?
A second language is more than translation. Each language needs its own URLs, keywords and metadata, and someone who keeps the copy up to date.
A site that works with keyboard and screen reader, with good contrast and clear forms. It is mandatory for government, and many businesses now face requirements too.
Shared hosting, a managed environment or a cloud platform. Speed, security and backups depend on it, and so does the monthly bill.
Updates, security, small changes and further development. A website that isn't kept up becomes slower and more vulnerable.
The cost check tells us what you want built, who it is for and which parts it needs.
We call you back, ask what it needs to achieve and what is already in place, and tell you if an off-the-shelf package would suit you better.
Scope, timeline and price on paper before anything is built. If the budget doesn't fit, we show you what to build first.
A simple website with a handful of pages costs roughly €1,000 to €5,000 in the Netherlands. That means a site on an existing theme or site builder, or one a freelancer builds for you. You supply the copy and images, and the design follows the theme.
If you only want to show who you are and how people can reach you, that is often enough. If you do it all yourself with a site builder, you mainly pay a subscription and your own time.
Count on €50 to €500 a month for hosting and maintenance. At the low end is a simple site on shared hosting with the occasional update. At the high end is a site with integrations, a lot of traffic and a fixed agreement on security and small changes.
Separate items can come on top: your domain name, licences for plugins or a CMS, a site builder subscription and tools for forms or newsletters. Ask every supplier which fixed costs remain after launch.
A freelancer is usually cheaper: a freelancer site often falls in the €1,000 to €5,000 range. A professional agency site on a CMS costs €5,000 to €15,000, and custom design and build €15,000 to €50,000.
The difference isn't only the hourly rate. At an agency, several people usually work on your site: someone for design, someone for the build, someone who tests. That costs more, but you depend less on one person if they fall ill, stop or run out of time. A good freelancer is fine for a straightforward site. If the site has to talk to your systems or be managed by several people, a team is a better fit.
Maintenance falls within the same €50 to €500 a month as hosting, because the two are usually agreed together. What it covers: updates to the CMS and plugins, security, backups, checking that forms and integrations still work, and small changes.
Bigger changes, such as a new template or an extra language, usually fall outside maintenance and are priced separately. Agree in advance what the monthly amount covers, and how fast someone responds when the site is down.
Two quotes for the same website can be far apart. Usually the difference is in what is and isn't included. One quote assumes a theme, the other a custom design. One counts pages, the other templates. One includes copy, SEO and moving old pages, the other says nothing about it.
The technology matters too. A site on a site builder is quick, but you are tied to that platform. A site on a CMS or built from scratch costs more up front, and gives you more freedom in what you add later.
The build is often the clearest part. The costs that surprise you later aren't always in it:
Don't compare quotes on the total price, but on what you get for it. List per quote how many templates are designed and built, which CMS it uses, what happens with content and SEO, which integrations are included and what maintenance costs per month. Only then can you see which quote is really cheaper.
We don't name a fixed amount for websites, because the price depends on the factors on this page. It follows from an intake: we ask what the site needs to achieve, which systems are already in place and who will manage it. Then you get a quote with scope, timeline and price on paper, before anything is built.
We build custom websites and websites that talk to your systems. With a website we deliver our own MCP server, so your team can create and edit pages through Claude or ChatGPT using the building blocks of your own design system. Changes wait as a draft with a preview first. If you're looking for a template site, a freelancer or a site builder will often suit you better, and we'll tell you so.
The cheapest site isn't always the best value, and the most expensive isn't always the best. This is how to pick the type that fits what the site needs to do.
You've just started, you want to be found and show what you do. The site changes little and doesn't need to talk to other systems. Then a template site or one from a freelancer is the logical choice.
The website is your main sales channel and your team wants to create pages themselves. You want a design that fits your brand, good basic SEO and someone who thinks along about what the site needs to achieve.
Your brand calls for its own design, you sell in several languages or markets, or speed and accessibility are hard requirements. Then a site built for you, rather than on a theme, pays off.
Customers log in, see their own data or book directly. Requests go straight into your CRM. Then the website is a piece of software, and it needs to be built and managed like one.

No salespeople. We read your answers and call you back. Then you build with a permanent team from our office in Amsterdam.
In the Netherlands in 2026 you pay roughly €1,000 to €5,000 for a template site or one from a freelancer, €5,000 to €15,000 for a professional agency site on a CMS, €15,000 to €50,000 for custom design and build, and €50,000 or more for a website with integrations or a portal. These are market indications, not prices from Your Tech Club.
A simple website with a handful of pages, on a template or from a freelancer, costs roughly €1,000 to €5,000. You usually supply the copy and images yourself.
Count on €50 to €500 a month for hosting and maintenance. A domain name, licences for plugins or a CMS and tools for forms or newsletters can come on top.
Usually, yes. A freelancer site often falls between €1,000 and €5,000, a professional agency site on a CMS between €5,000 and €15,000. At an agency several people work on your site, and you depend less on one person.
Because they rarely describe the same thing. Theme or custom design, the number of templates, the CMS, content, SEO, integrations and maintenance make the difference. Compare quotes on what's in them, not on the total.
We don't name a fixed amount for websites. The price follows from an intake about what the site needs to achieve, and you get a quote with scope, timeline and price on paper before anything is built.
That depends on the design, the number of templates, the content and the integrations. A simple site can be up quickly, a custom site or platform takes longer. The timeline is in the quote.
That should be in the quote. With us the answer is: you do. The code is in your own repository, the content in your own CMS, and there is documentation so another team can carry on with it.