Comparing quotes for a website, online store or app
What a quote should contain, which questions to ask and what really drives the price
Free · checklist · 8 pagesOne hour per quote
You put two or three quotes side by side on the same basis, and you know which questions to ask before you sign.
The document is in Dutch.
Why you won't find this anywhere else
Quotes for a website, online store or app are often far apart, and the difference is rarely in the hourly rate. It is in what is and isn't included: design, integrations, migration, testing, maintenance and ownership. This checklist is written from the side that writes quotes. It shows where to look to see what is really on offer, and which items are often missing from a low price and come back later as extra work. There are deliberately no amounts in it: those depend on your project.
What's inside
- Twenty items a quote should contain, with what to look for in each
- A comparison table to put three quotes side by side, line by line
- What drives the price, separately for a website, an online store and an app
- Twelve questions for the conversation with an agency, and why to ask them
- Ten red flags that are reason enough on their own to dig deeper
- A score sheet that makes your choice easy to explain
Who it's for
- Owners and management teams having a website, online store or app built
- Marketing and ecommerce leads who have to put a choice forward
- Anyone holding two quotes that can't be compared
Not for anyone looking for a price indication. A figure from a list sends you the wrong way; that is what the cost check on our cost pages is for.
What this document doesn't solve
You can compare quotes. Whether you are having the right thing built, and what it will deliver, is not in it.
Want to know what your project costs? Answer a few questions in the cost check and you'll get an estimate you can check.
Go to the cost check