Website with an AI contact form for Data Science Lab

Data Science Lab delivers data and AI solutions and repositioned itself with a new brand identity, developed with Dentsu Creative. Your Tech Club translated that identity into a website that doesn't just describe DSL's expertise but shows it.

What was the brief?

Turn a new brand strategy into a site that feels like the company behind it. DSL wanted a tech look: clean and no-nonsense, but dynamic. For a company that sells AI, a static brochure site is a contradiction in terms.

There were three concrete requirements: animations that respond to user behaviour, a contact module that lets visitors feel DSL's own AI expertise, and a CMS the team can use to publish blogs and vacancies in two languages.

What does the AI contact form look like?

Like a conversation rather than a form field. Visitors describe their goal, then a language model assesses the question and returns a relevant answer before anyone at DSL gets involved.

That does two things at once. The visitor gets something back straight away instead of a confirmation email, and DSL shows the technology it earns its living with.

What do the animations do?

They give the site rhythm without demanding attention. For motion design we used GSAP, which lets movement be timed precisely and stay smooth on any device. The animations respond to user behaviour: elements come in as you reach them, and transitions follow the scroll direction.

How does the site stay consistent and easy to manage?

A design system as the foundation

All components are defined in one system. New pages are put together from existing building blocks, which keeps the site consistent and makes extensions faster.

Sitemap and navigation planned up front

Before design started, there was a detailed sitemap. That meant the navigation was built around the questions visitors ask, rather than around the internal organisation chart.

Multilingual, managed from one CMS

The site is available in Dutch and English, with multilingual functionality built into the CMS. DSL publishes blog posts and vacancies in both languages without a developer.

What can DSL do now?

Blogs and vacancies go live when the team has them ready, in both languages. The design system keeps new pages in the same style, and the contact form gives visitors a first answer before anyone gets involved.