Conversion-focused website for Agurotech
For Agurotech, a precision agriculture sensor technology specialist, we built a website with an advice tool, quote forms and an SEO foundation.
Deliverables
- Custom UX/UI design
- Custom web development
- Conversion optimisation
- SEO
Agurotech makes sensor technology for precision agriculture: soil measurements that help growers decide when water or nutrients are needed. The old website showed none of that. Your Tech Club designed and built a new platform, together with co-founder Joëlle van den Brand.
What was the problem?
The design was dated and didn't suit a technology company, it worked poorly on mobile, and there was no mechanism to turn a visitor into an enquiry.
That last point mattered most. Agurotech sells to growers making an investment decision, and they want to know what their situation calls for before they get in touch. A website that only shows product information leaves that question unanswered.
How does the website help growers choose?
With an advice tool that works out which products and solutions fit, based on what the user enters. The grower answers a few questions about their situation and gets a recommendation back.
That changes the conversation. Instead of a general information request, an enquiry comes in that already makes clear what it's about.
Conversion-focused quote forms
The quote forms only ask for the fields that really matter, at the point on the page where someone makes the decision.
Product-focused landing pages
Every product page informs and converts at the same time: a clear explanation of what the sensor does, images from the field and a focused next step.
SEO in the foundations
Structure, load speed, metadata and internal links were set up during the build rather than added afterwards. That makes the product pages findable for the terms growers search for.
What did it deliver?
More quote requests. Together, the advice tool and the shorter forms turn visitors into enquiries that already say what they're about. Joëlle van den Brand, co-founder of Agurotech, confirms this.
What can the team do now?
Content, product information and landing pages are managed through the CMS, so Agurotech can launch new products and campaigns itself without scheduling development capacity.
Get in touch with us directly. We'll get back to you as soon as we can
Your message goes straight to our team in Amsterdam.Who made the Agurotech website?
Your Tech Club. We did the custom UX/UI design, built the website including the advice tool and the quote forms, and set up the SEO foundation.
What did Your Tech Club build for Agurotech?
A conversion-focused website with an advice tool that shows which sensors and solutions fit based on a few questions, product-focused landing pages and quote forms with only the necessary fields.
What is an advice tool and when is it worth it?
An interactive tool that works out which products or solutions suit the visitor's situation, based on a few questions. It pays off especially for products where the right configuration isn't obvious, such as sensor technology for agriculture.
Why does mobile optimisation matter for a B2B website?
Because people often start their research on mobile, even for business purchases. At Agurotech, growers regularly check on their phones, out on the farm. A site that doesn't work there loses visitors before the conversation starts.
How do you make sure product pages get found?
By building the SEO basics in from the start: a logical URL and heading structure, fast load times, complete metadata and internal links between related pages.
Can I add new products myself?
Yes. Products and landing pages are managed in the CMS, so Agurotech's team can launch a new product or campaign themselves.