Custom website with a location finder for Loogman

Loogman started in 1959 as a petrol station in Aalsmeer and grew into a chain of car washes, petrol stations and self-storage. Every location is different: one has a Febo, another a Co To Go, yet another only self-service wash bays. The website had to handle that reality. Your Tech Club designed and built the platform, with Brandfirm as partner for conversion optimisation.

What was wrong with the old website?

The site didn't show what sets the locations apart, and managing it took too much time. Important information only appeared after interaction, so visitors missed it. There was no good way to show which services each location offers, even though that is exactly why someone picks one location over another.

BeforeAfter

How does a visitor find the right location?

Through location sharing and a location finder that shows what each site has. Visitors share their location and see the nearest Loogman, with the services available there.

Live opening hours per department

We built a custom plugin that lets Loogman manage opening hours per location and per department. Febo, Co To Go, car wash and shop each have their own hours. On the day of the visit, the site works out what applies and shows it as "Open until 18:00" instead of a table the visitor has to decipher.

A design system as the foundation

All components are defined in one system, so new pages and locations keep the same visual language. The homepage features moving water bubbles with Loogman's own imagery inside them.

Which systems are integrated with the website?

Order shop linked directly to the printer

For Febo and Co To Go we built an order shop where customers order and pay online. Every order goes straight to the label printer at the location, so staff see immediately what needs to be prepared. That shortens waiting times and takes retyping out of the process.

The Wasrad, rebuilt

The Wasrad (wash wheel) is the loyalty programme where customers win a discount or a free wash. We rebuilt it in PHP and redesigned the front end, so it connects to the existing API and stays recognisable for existing customers.

Vacancies straight from Raet

Vacancies HR enters in Raet appear on the website automatically. The image that goes with each one is chosen based on location and role, so nobody has to upload a picture by hand.

A clear route to the Was App

Loogman has its own app where customers save up and get discounts. One of the project's goals was to lead visitors there, so wherever it makes sense the website points to the App Store and Google Play, with the app's benefits alongside.

Migration that protects search visibility

All content from the old site, including the blog articles, moved to the new WordPress environment, with the aim of keeping the existing search rankings. To do that, the URL structure, the metadata and the internal links were checked one by one.

What can Loogman do with it now?

• Less manual work in managing the site

  Opening hours, vacancies and location information are managed in one place and appear automatically where they belong.

• A shorter route to the location

  Visitors see which location is closest, what they can do there and whether it's open.

• Room to keep building

  The design system and the modular setup make it possible to add new services and locations without rebuilding the site.