Shopify Plus online store for Kosso Nutrition

Kosso Nutrition sells sports nutrition online and runs big promotional days. Those were exactly the moments when the old WooCommerce store went down. Your Tech Club built a new online store on Shopify Plus, with a custom design and a full migration of the existing shop.

What was the problem?

The old store went down at peak times, on exactly the days the big promotions were running. On top of that, WooCommerce in that setup left too little room to develop the checkout and the back office further.

What did we build?

Shopify Plus as the foundation

The infrastructure scales with demand, so capacity for a peak doesn't have to be bought in advance. Shopify Plus also gives access to a customisable checkout, which wasn't possible on WooCommerce.

Design for the audience

The design is custom-made and aligned with the brand identity, with calls to action in the places where visitors make a choice.

Migration from WooCommerce

Products, customer data and the blog articles were moved to the new platform, keeping the existing URL structure.

Product advice tool

A calculator that shows customers which products fit their goal. That makes choosing easier and shortens the buying process.

Athletes alongside the products

Components that show which athletes use which products, so visitors can choose based on people they recognise.

Upsells in the checkout

Shopify Plus allows changes to the checkout. We added upsells there, so complementary products are visible at the point of payment.

What did it deliver?

The first big promotional day after launch was the immediate test: 100,000 visitors, 10,500 orders and an 11.9% conversion rate in one day, with no downtime.

What can the team do with it now?

Kosso Nutrition manages the store themselves and makes changes straight away. New products, pages and promotions go live without a developer, and the store stays available on busy days.