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AI for marketing: the gathering work off your plate

Combining figures from four dashboards, working out what to write about, keeping up with a social inbox and spotting in time that your search visibility is slipping. A lot of marketing time goes on this before anything is made or decided.

See the 4 AI employeesAll AI employees
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4 AI employees for marketing

An AI employee for marketing does that gathering work: pulling and comparing figures, finding questions and gaps in your content, sorting messages and flagging technical issues. The writing, the strategy and public replies stay with your team.

  • Daan · Campaign Reporter

    Marketing · Custom implementation

    Automate marketing reporting with AI

    Pulls the numbers from your channels, puts them in one report and points out what has changed.

    Connects toMicrosoft 365DatabasesAPIsSharePoint

  • Anouk · Content Briefer

    Marketing · Example application

    Create content briefs with AI

    Builds content briefs from search questions, existing content and what is still missing.

    Connects toSharePointDatabasesAPIsTeams

  • Fleur · Social Inbox Manager

    Marketing · Example application

    Sort your social media inbox with AI

    Sorts comments and messages on your social channels and routes the ones that deserve a reply.

    Connects toAPIsZendeskTeamsHubSpot

  • Martijn · Search Visibility Monitor

    Marketing · Example application

    Monitor SEO drops automatically with AI

    Flags technical and content issues that hurt your search visibility, before your traffic drops.

    Connects toAPIsDatabasesTeamsSharePoint

Also relevant for marketing

These AI employees sit with another department, but touch the same work.

Task by task

This is the starting point for each task. Exactly where the line sits for your team, we agree together during setup.

  • Automate marketing reporting with AIDaan · AI employee Campaign Reporter

    Runs automaticallyPulls figures from your channels, sets them against the previous period and names what changed.

    A person decidesThe explanation of why something changed, and what you do about it.

  • Create content briefs with AIAnouk · AI employee Content Briefer

    Runs automaticallyGathers questions, takes stock of existing content and drafts a brief with the questions to answer.

    A person decidesThe writing. That deliberately stays with people.

  • Sort your social media inbox with AIFleur · AI employee Social Inbox Manager

    Runs automaticallySorts messages, answers standard questions and passes the rest to support, sales or communications.

    A person decidesPublic replies under a post, and anything that needs a spokesperson.

  • Monitor SEO drops automatically with AIMartijn · AI employee Search Visibility Monitor

    Runs automaticallyMonitors indexing, technical health and duplicate content, and reports issues in order of importance.

    A person decidesWhat changes on the site. It changes nothing itself.

You stay in control.

Not every decision should be made automatically. For each workflow, we set out:

  • What can happen automatically.
  • What is put forward for approval first.
  • When a person is brought in.
  • What information is stored.
  • How actions are logged.
Integrations

The AI employees on this page work with these packages, among others. Is your system not listed? We can connect any system, even if there is no standard integration.

Frequently asked questions

Where does AI help marketing most?

With the work before anything is made or decided: compiling reports from several channels, drafting briefs based on questions people really ask, sorting the social inbox and flagging when pages drop out of the index or compete with each other.

Does an AI employee write our marketing copy?

No, and that is a deliberate choice. Generated marketing copy is recognisable and rarely produces anything you want to publish. The Content Briefer decides what needs writing and which questions to answer; the writing stays with people.

Does AI draw its own conclusions from campaign figures?

It names what has changed and what is significant compared with noise. The explanation of why something changed is left to whoever ran the campaign. Attribution follows the model you already use.

Does AI reply publicly on social media?

It can, but we advise starting with sorting and routing. A public reply stays up for good. Complaints go to support, commercial signals to sales and sensitive matters to communications.

Does this also help visibility in AI answers?

Yes. A brief built around a clear question with a concrete answer works for search engines and for language models alike. The Search Visibility Monitor also tracks, as far as that can be measured, whether your pages are cited as a source.

Related services

AI Opportunity AuditKnow where the opportunity is before anything gets builtWhat does an AI employee cost?What drives the price, with an estimate for your situationAI implementationThe foundation first, then the first process, then expand
How to put this to work

  1. 1A short callTogether we look at your process and your systems, and which task is the best place to start.
  2. 2Set up on your rulesIntegrations with your own systems, and agreeing what may run automatically and what a person approves.
  3. 3Measure and adjustFirst alongside your team, only then on its own. We look at what it delivers and adjust.
What does an AI employee cost?Explore the opportunity first
Insights