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INTEGRATIONSWOOCOMMERCE + BOL

Connect WooCommerce to bol

WooCommerce gives you your own store in WordPress; adding bol lets you reach customers who search there. An integration keeps stock and prices in line and pulls in bol orders, so you retype nothing and sell nothing twice.

More on WooCommerce integration
4.8 from 127 reviews
ISO 9001 & 27001
WooCommerceEcommerce and payments
  • Offers and price goes to bol
  • Stock goes to bol
  • Orders and cancellation requests comes from bol
  • Shipping and tracking goes to bol
  • Returns and LVB orders comes from bol
bolEcommerce and payments

Built for clients including Tata Steel, M&G Investments, Digistore24, Toppers in Concert, Bar-le-Duc and Loogman

The situation

WooCommerce stores are often set up entirely their own way, with custom fields, plugins for bundles or B2B pricing, and their own hosting. That makes the integration with bol more individual than with a hosted platform. What is a standard field in one store sits in a plugin in another.

Without an integration, a bol sale only shows up in WooCommerce when someone adjusts the stock. Orders get retyped, tracking goes to your bol account by hand, and when it's busy you fall behind on your delivery promise.

What moves between them

For each item: which direction it goes, when, and why. This is the starting point; in the first conversation we fit it to your situation.

  1. 01Offers and priceWooCommerce → bolwhen a product is added or changed

    Products and variations with an EAN go to bol as offers. Since WooCommerce 9.2, the EAN has its own field. In older stores it often sits in a plugin or custom field, and the integration has to read it from there.

  2. 02StockWooCommerce → bolon every stock change

    A WooCommerce product webhook reports the change, the integration reads the new level and passes it on to bol. A periodic check catches changes that didn't trigger a webhook.

  3. 03Orders and cancellation requestsbol → WooCommercewhen a new bol order comes in

    The order arrives in WooCommerce through the REST API, with order lines, delivery address and a recognisable source. Your shipping plugin or warehouse processes it like any other order. If the customer asks on bol to cancel, that is added to the order as a note or status.

  4. 04Shipping and trackingWooCommerce → bolas soon as the order is shipped

    The tracking from your shipping plugin or warehouse goes to bol with the carrier as a shipment. Where that data sits in WooCommerce differs per shipping plugin. The integration needs to know where to look.

  5. 05Returns and LVB ordersbol → WooCommercewhen a return comes in or bol ships an order

    Returns from bol come back to the order in WooCommerce, so stock and refunds are right. Fulfilment by bol (LVB) orders are added as completed, without lowering your own stock.

Off the shelf or custom

Not always. If an existing integration for WooCommerce and bol does exactly what you need, we'll tell you.

What already exists

In the WordPress.org plugin directory and from other parties you'll find plugins that connect WooCommerce to bol for offers, stock, orders and tracking. The bol Partner Platform also refers to apps and service providers. If your store fits their set-up, that's a quick start.

A plugin runs inside your WordPress, on the same server and with the same WP-Cron as your store. With a small range that's fine. With a lot of items, several warehouses or an ERP in between, an integration outside WordPress fits better: it talks to the WooCommerce REST API and bol's Retailer API and doesn't put load on your online store.

When you need custom work
  • Your EANs, bundles or B2B prices are in plugin or custom fields that a standard plugin doesn't read.
  • You don't want the sync to run on your store's server.
  • You combine your own shipping with LVB and want both stock levels in one overview.
  • Your shipping plugin stores the tracking in its own field that the standard integration doesn't know.
AI in between

AI reads, sorts and prepares a suggestion. Where it matters, a person decides.

From WordPress copy to bol content

Product copy in WooCommerce often contains HTML, shortcodes or references to your own store. AI turns it into clean product content for bol and suggests missing attributes. A team member approves before the integration submits it.

Tracking down EAN problems

AI checks your catalogue for variations without an EAN, duplicate EANs and EANs that don't seem to belong to the product. Your team decides what gets changed.

What to watch

Which system leads

WooCommerce usually leads for products, prices and stock, and bol for orders, cancellation requests and returns that originate there. If there is an ERP behind WooCommerce, that is the source of stock, and WooCommerce itself is just another channel.

Double sales through delays

WooCommerce sends webhooks through WP-Cron, which waits for visitors. At a quiet moment, a stock change reaches bol later. On top of that, WooCommerce disables a webhook after five failed deliveries. Have WP-Cron triggered by a server task and monitor the webhook status.

EAN and stock per variation

bol works per EAN; WooCommerce can track stock per product or per variation. If you manage stock at product level, the integration can't pass it on per size or colour. For everything you sell on bol, record stock and EAN per variation.

Stock on imported orders

Check that stock in WooCommerce goes down for a bol order, and precisely not for an LVB order, because those products are already at bol. You set that up deliberately in the integration, for example through the order status you create the order with.

How we build an integration

  1. What goes where

    Which data moves, in which direction, and which system wins when two values differ. That is written down before anything gets built. For this integration, that means: Offers and price, Stock, Orders and cancellation requests, Shipping and tracking, Returns and LVB orders.

  2. Fields and rules

    For every field, how it translates between the systems: statuses, VAT codes, general ledger accounts, item numbers. And what happens with a duplicate or a missing value. For this integration, that means: Which system leads, Double sales through delays, EAN and stock per variation, Stock on imported orders.

  3. Testing with real cases

    In a sandbox or test administration, with the exceptions you actually run into: credit notes, partial deliveries, changed customer details.

  4. Live, with logging and monitoring

    Every sync is logged, and when something fails, someone gets an alert. If a vendor changes its API, we update the integration.

The Your Tech Club team at the office in Amsterdam
Amsterdam
Who you'll talk to

No account manager. You talk to someone who builds integrations themselves, and who will tell you when a standard integration is enough.

Joey van VlietJoey van VlietFounder
Yassine SeghrouchniYassine SeghrouchniFounder
  • Office on the Duivendrechtsekade in Amsterdam
  • ISO 9001 and ISO 27001, certified by Kiwa
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Frequently asked questions

Which plugin do I need to connect WooCommerce to bol?

There are plugins from other parties that exchange offers, stock, orders and tracking between WooCommerce and bol. Choose one that is actively maintained and supports your EAN field and shipping plugin. If your set-up doesn't fit, you build an integration on the WooCommerce REST API and bol's Retailer API.

Where do I put the EAN in WooCommerce?

Since version 9.2, WooCommerce has its own field for GTIN, UPC, EAN or ISBN on the Inventory tab, for products and variations. Older stores often use a plugin or a custom field. Choose one place and have the integration read from there.

Does the bol integration have to run as a WordPress plugin?

No. An integration can also run as a separate service that talks to WooCommerce through the REST API. That keeps sync work off your store's server and makes the integration less dependent on WP-Cron and other plugins.

Why is my stock on bol lagging behind WooCommerce?

Usually a webhook is waiting for WP-Cron, the webhook has been disabled after failed deliveries, or stock is managed at product level while bol works per variation. Check the webhook status and the logs under WooCommerce, Status, Logs.

Can I use Fulfilment by bol with WooCommerce?

Yes. bol ships LVB products itself. The integration adds LVB orders to WooCommerce as completed, for your revenue and reporting, without lowering your own stock. Through the Retailer API you see the LVB stock, so you can replenish in time.

Related services

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Sources

The technical facts on this page come from the vendors' official documentation, checked on 19 September 2026. Vendors change their APIs and limits; when we build an integration, we always check the current state.